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Seasons & Episodes

EP1 Episode 1 Nov 28, 2022

Denise Van Outen uncovers the clever strategies behind the seemingly disorganised middle aisles, discovering how the German discount supermarkets keep us coming back for more.

EP2 Episode 2 Dec 05, 2022

Denise Van Outen discovers how Lidl and Aldi are taking on the big-name stores with their festive middle aisles. Can you have a lavish Christmas on the cheap?

5.5| 0h30m| en| More Info

Released: 28 November 2022 Returning Series

Producted By: Channel 4 Television

Country:

Budget: 0

Revenue: 0

Official Website: https://www.channel4.com/programmes/secrets-of-the-middle-aisle

Synopsis

Denise Van Outen will dig into the secrets of the middle aisle’s special buys and seasonal offers that entice shoppers through the doors of discount supermarkets each week. How do Lidl and Aldi add so much excitement to the supermarket food shop? How do they secure such major discounts? And are the middle aisle offers worth buying anyway?

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Cast

Denise Van Outen

Director

Producted By

Channel 4 Television