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Seasons & Episodes

EP1 The Spark Oct 11, 2023

Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.

EP2 First Impressions Oct 11, 2023

Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.

EP3 Where's My Juul? Oct 11, 2023

Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.

EP4 Overnight Billionaires Oct 11, 2023

A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.

6.7| 0h30m| TV-MA| en| More Info

Released: 11 October 2023 Ended

Producted By: Amblin Television

Country: United States of America

Budget: 0

Revenue: 0

Official Website: https://www.netflix.com/title/81444184

Synopsis

In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.

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Producted By

Amblin Television