The Speed Merchants is the story of the 1972 manufacturer's Championship Series as told by drivers Mario Andretti (Ferrari 312P) and Vic Elford (Alfa Romeo T33TT/3). The film takes you behind the scenes at Daytona, Sebring, the Targa Florio, the Nurburgring, Le Mans and Watkins Glen, focusing on Mario and Vic, as well as Jacky Ickx, Helmut Marko, and Brian Redman. You visit with the drivers at their homes in France, Belgium, Austria and England where they relax with their families between races. Woven into the film is rare footage of both the Ferrari and Alfa Romeo factories where the cars are prepared before each race.

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